Hannah Jurist-Schoen
Hannah Jurist-Schoen
Art Direction, Graphic Design
Walmart’s Annual Event is undoubtedly the retail giant’s most important time of the year. In the spirit of the (shopping!) game, the Deals for Days campaign was all about the winning feeling of scoring the best deal. Utilizing the newly created Holiday design system and existing Walmart brand guidelines, I directed static and video assets across social media channels including Snapchat, Twitter, IG and Facebook. The posts received millions of views and clicks to shop over the course of the month they were released.
6 - 15 second video storyboards for Snapchat and Twitter platforms.
Twitter created a new feature for Walmart called “Discovery”. As a brand new feature, I had to determine how to visually show the story of the user experience. From there I confirmed the order of the posts and created 26 individual assets.