Hannah Jurist-Schoen
Hannah Jurist-Schoen
Art Direction, UI, Digital & Package Design
The launch of TUMI’s first recycled capsule collection put a lot on the line. For a brand that first and foremost prides itself on durability, it was important that this value was not lost when communicating to the TUMI brand loyalists about the new proprietary Recyclex fabric and sustainable initiatives.
This icon is an identifying mark that represents TUMI’s global presence while showcasing efforts to design more eco-friendly products. Various applications include hangtag and e-commerce site.
Interactive features like an image carousel were considered for both mobile and desktop applications.