Hannah Jurist-Schoen
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VegWeek Mobile App

UX + UI Design, Copy

There are 52 weeks in a year. Why not make at least one of them vegan? That’s the idea behind VegWeek, an annual campaign empowering thousands of people to pledge to choose plant-based foods for at least seven days as a way to discover the many benefits and flavors of vegan eating.

 Applying the existing brand identity, I designed a mobile app that guided users through their vegan week with a variety of recipe options, tips and tricks, and educational information on veganism.

Applying the existing brand identity, I designed a mobile app that guided users through their vegan week with a variety of recipe options, tips and tricks, and educational information on veganism.

 Select screen components

Select screen components

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